Benefits of a Responsive Branding Package
More often than not, prospective clients reach out to me asking for a logo for their business. There is so much more to logo design than the logo itself. You have to look at colors, typography hierarchy, supporting photography, marketing materials, social media presence, and merchandise, just to name a few! While having a fresh logo will get you started on your business journey, it is critical to think further about how the logo fits within a comprehensive brand strategy. This is where a responsive branding package comes into play.
Let’s identify what a responsive branding package is.
A responsive branding kit is a package that includes more than just one logo. It is a thoughtfully designed and tested approach to logo design. Rather than just having one version of your logo, there are multiple applications of your logo that have a similar look and feel.
Below are three examples of responsive branding packages I have created
Why do you need a responsive branding package?
In today’s rapidly changing world with smart devices, businesses need to be ready to showcase the application of products in an intentional way. It is equally as important for your logo to read well on a billboard as it does on a small social media icon. Responsive branding packages give you the flexibility to best represent your business, no matter the environment.
The need for several versions of your logo may not be immediately apparent. When working with a client I like to learn and understand the future vision of their company. This allows me to design with their growth in mind. I recommend taking this perspective when starting a new business because if your business grows and you do not have dynamic versions of your logo, you will have to hustle to reinvent the wheel of your brand.
A responsive branding kit allows for multiple ways to put your brand's best face forward.
If you are looking to start a business and want to make waves during your launch, I would love to have a conversation with you about bringing your vision into the world with a responsive branding kit.
To learn more, use the link below to start the conversation.
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