Chatty Monks
Flagship Packaging line
Chatty Monks a brewery based in Reading, PA has built a name for itself in the local market and was looking to build on its success. I was hired to create a cohesive packaging system that would help establish Chatty Monks as a premier craft beer distributor and get them into the national market.
“The Originals” series was designed with new beers and growth in mind.
Project Impact
Greater Shelf Presence
Prior to completing this flagship series Chatty Monks did not have a consistent look and feel. Beer fridges these days are overwhelming and nosey. Each design in this new system compliments the other and when stocked together gives the brand great visibility.
As a result, the brand refresh has allowed Chatty Monks to get into more markets and sell more beer.
