Creature of Habit
Craft Hairdressing In The Catskills
Located in the Catskills mountains, Creature of Habit brings New York City quality hairdressing to upstate New York. The boutique hair salon offers its clients the best quality haircuts performed in a resort/zen atmosphere.
I was asked to create a brand that was funky, used bright colors, and welcomed all potential patrons. The responsive branding kit for Creature of Habit features many different brand applications and supporting illustrations.
Project Impact
Built Awareness for Opening Day
Along with the branding kit I created a promotional poster to hype the opening day of the salon. Creature of Habit moved into a space that use to be a movie theatre.
I created these promotional posters to fit inside the historic movie poster frames. These design sparked the interest of people walking down the main street and help create buzz around the soon to be opening business.
Sketching Process
