Swasey Fitness
Bringing functional fitness
to your space
Swasey Fitness was looking to partner with a design firm to re-position the business to align more with their new luxury target demographic and client avatars.
We created a visual identity system and refreshed the website to position them as a premier fitness offering. The system will stylistically align with the purchasing decisions of San Diego’s upper-class coastal community.
Project Impact
Repositioned business to appeal to their new target market
Their previous current logo lacked the professionalism needed to communicate with the luxury market. The current mark’s attempt at being approachable fails as it does not build the trust or have the credibility needed to gain higher net-worth clients.
Discovery
Logo Concepts
Brand Collateral
Andrew Swasey, Owner
Client Testimonial
“I was ready to rebrand my business, as it had been over 10 years since my last rebrand. Mike was very clear setting my expectations on his process. His communication was timely and clear for every stage of his work. He also took the time to truly understand my business needs, from my personal vision to the actual competitive landscape of my industry. He then seemlessly incorporated these elements into the design.
I learned there is a lot more to branding than just color schemes and logos. Getting into the psychology of the details was fascinating. This rebrand has started to redirect how I go about my marketing, and will eventually lead to more ideal clients coming through my marketing funnel.
I'd also like to speak to Mike's character, as he is a standout guy. Integrity guides his work and complements his great artistic skill set. His designs are unique and make businesses stand out in a positive way. It's an investment for a small business owner, but it's well worth it if you have a specific vision that you want your brand to communicate.
My experience with Mike was amazing and I'm very happy with the work Ecker Design Company completed for me!”
